Women's style guides · New York

Know exactly what to wear, for every day that matters.

Occasion outfits, color pairings, body-shape guides and dress codes, explained simply by our editorial team in New York.

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The USA Fashion Fest edit

Real outfits for real days, from Monday meetings to Saturday weddings.

Straight answers to the style questions you actually search: what to wear, what goes together, and how to make the clothes you already own work harder.

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Twelve guides that answer almost everything

Each guide is a complete starting point for one part of getting dressed. Pick the one that matches today’s question.

Style in motion

See how the outfits move

Fit looks different when you walk, sit and travel. These short clips show the formulas from our guides in motion.

The lookbook

Outfit formulas, side by side

Flat-lays, comparisons and before-and-afters make the rules easy to see at a glance.

Flat-lay comparing soft, academic and edgy aesthetic outfits with color palette fabric swatchesFormality scale of dress code types for women, from casual jeans to a floor-length black tie gownFlat-lay of complementary, analogous and tonal color combinations for outfitsFlare, barrel and straight-leg jeans compared side by side, each styled with a tucked top and matching shoesOne midi dress styled four ways as seasonal outfit ideas for spring, summer, fall and winterSix women showing types of fashion styles: minimalist, romantic, edgy, preppy, sporty and glamThree women wearing different outfits made from the same capsule wardrobe pieces, showing mix and matchFlat-lay comparing soft, academic and edgy aesthetic outfits with color palette fabric swatchesFormality scale of dress code types for women, from casual jeans to a floor-length black tie gownFlat-lay of complementary, analogous and tonal color combinations for outfitsFlare, barrel and straight-leg jeans compared side by side, each styled with a tucked top and matching shoesOne midi dress styled four ways as seasonal outfit ideas for spring, summer, fall and winterSix women showing types of fashion styles: minimalist, romantic, edgy, preppy, sporty and glamThree women wearing different outfits made from the same capsule wardrobe pieces, showing mix and match
Two wedding guests in colored midi dresses and grass-friendly shoes showing what to wear to an outdoor weddingFull tuck, French tuck and untucked styling of the same white shirt with jeans shown side by sideHow to dress for your body shape: pear, inverted triangle and apple outfits styled for balanceThree women showing what to wear by temperature: trench and boots, denim jacket, and a light midi dressFlat-lay of linen, leather, cargo and corduroy pants outfit ideas, each paired with a top and shoesTwo women in a vintage store wearing 70s boho and Y2K retro aesthetic outfitsTwo women testing warm and cool undertones with fabric and jewelry to choose clothing colorsTwo wedding guests in colored midi dresses and grass-friendly shoes showing what to wear to an outdoor weddingFull tuck, French tuck and untucked styling of the same white shirt with jeans shown side by sideHow to dress for your body shape: pear, inverted triangle and apple outfits styled for balanceThree women showing what to wear by temperature: trench and boots, denim jacket, and a light midi dressFlat-lay of linen, leather, cargo and corduroy pants outfit ideas, each paired with a top and shoesTwo women in a vintage store wearing 70s boho and Y2K retro aesthetic outfitsTwo women testing warm and cool undertones with fabric and jewelry to choose clothing colors

How we make our guides

Practical advice, checked twice

We start with your questions

Every guide begins with what women in the US actually search for, from “what to wear to jury duty” to “what colors go with sage green”.

We turn rules into formulas

Instead of vague trends, you get outfit formulas, comparison tables and do’s and don’ts you can use with clothes you already own.

We review and update

Guides are edited by our team in New York and updated when dress codes, seasons or reader questions change.

Read our editorial policy and meet the USA Fashion Fest team. Some photos and clips on this site are AI-generated illustrations created to show outfit formulas.

Occasion Wear

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Color Guide

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Aesthetics

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